Turkey has overtaken Spain to become the most popular destination for Brits looking for late summer holiday bargains, according to The Co-operative Travel.
The firm described this development as "a seismic shift in holiday bookings", as Spain has been the most popular choice among UK customers since the package holiday began.
According to the Co-operative Travel report, Dalaman is the number one foreign holiday destination for Brits this summer, followed by the Balearic island of Mallorca, with Crete, Bodrum and the Algarve rounding off the top five.
One of the main factors in this trend is thought to be the strength of the euro against the pound, as well as the fact that some major tour operators are offering fewer services to Spanish destinations this summer.
Trevor Davis of The Co-operative Travel said: "Bookings from people looking for cheap summer sun have traditionally ensured that Spain was the leading holiday destination. However this year they are finding the high euro and a shortage of availability means the normal late deals aren’t available.
"Turkey has benefited most from this trend and we’re seeing 30 per cent growth in bookings for holidays across all parts of the country."