Birmingham Airport has unveiled its new branding at an official occasion.
The branding was designed by Connect Group, a creative agency based in the Midlands, who redesigned it to give the travel hub a new corporate identity that shows where it stands in the market and its potential for the future.
Passengers can spot the 'Hello World' creative throughout the travel hub and will see vinyls on the exterior of the terminal, as well as signage at the building's entrance.
Furthermore, the security area at the facility will also include branding, in addition to an information video that will allow people to pass through the spot easily, by instructing them to remove belts and coats and what to do with laptops.
Travellers who do choose to fly from Birmingham Airport will soon be able to pick from extra bmibaby flights, which will soon be operating between the travel hub and Barcelona, Rome and Lisbon.