Jet2.com's passengers are increasingly snapping up designer fragrances on flights, rather than those created be celebrities.
According to the airline, the most popular perfume so far has been the limited-edition Daisy Eau So Fresh, followed by CK One Summer and the new Jimmy Choo offering.
Men – who may be on flights to and from Manchester Airport – have voted with their wallets and pushed Paco Rabanne 1 Million to the top of the best-selling aftershave list.
Boss Orange has also proven popular with those onboard Jet2.com flights.
Retail director at the airline Paul Humphreys said that individuals are keener "to have a break from their signature scent and try a different brand when they are in the holiday spirit – and with our competitive prices there is no better time for passengers to discover a new fragrance".
Individuals who want to buy a new fragrance at a duty-free price could do so on Jet2.com flights from Manchester Airport to destinations such as the Algarve, Prague, Malaga and Paphos.